Last night at the Atlanta eCommerce Merchants Trade Association meeting I spoke about increasing conversion rates. I boiled down the talk into a blog post and published it over at the Online Marketing Inside Out blog. Check it out: 3 Ways to Dramatically Increase Your Conversion Rate
I'll be speaking tomorrow at the Atlanta chapter of the eCommerce Merchants Trade Association. I'm going to talk about 3 simple action items that can dramatically increase your conversion rate. I've employed these same action items to increase the conversion rate on one of my websites by more than 50%. If you're an e-commerce retailer [...]
I’ve been hearing a lot lately about the demise of the print industry and can’t help but think of my humble beginnings. I started out putting designs together manually using light tables, velum paper and stock art books. I’ve done every step of the process, from design and desktop publishing through production and finishing. I’ve [...]
2008 was such an amazing year, I really didn’t think 2009 could be much better. Boy, was I wrong! 2009 was the most exciting, rewarding year of my life so far, and that makes me so much more excited about 2010. As you might remember from my post last year, I don’t really make New [...]
"According to Forrester Research, the average shopping cart abandonment rate among online retailers is 36 percent." Demandware's new best practice white paper titled "Optimizing Online Checkout" seeks to change that statistic. Packed with great tips and real data to back them up, this report offers sound advice that can help you decrease shopping cart abandonment [...]