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Marketing by Design

On Thursday, July 30 I'll be giving a presentation to the Atlanta Web Design Group about "Marketing by Design." I'll talk about how to: Remove Distractions Optimize Your Navigation Effectively Place Calls to Action Omit Needless Words Focus Your Audience I'll also cover 5 more points that will help you get most out of your [...]

Authorize.net Outage Adds Excitement to Holiday Weekend

Authorize.net, one of the largest payment gateways in the world, was down for 15 hours after a fire at Fisher Plaza, the Seattle, WA based datacenter where they were hosted. I was at Starbucks working on an email newsletter with an Independence Day promotion for 2BigFeet.com, and was just about to send it to our [...]

By |July 4th, 2009|E-Commerce|Comments Off on Authorize.net Outage Adds Excitement to Holiday Weekend

Social Media Presentation for Mobile Bay AAF

Yesterday I was in Mobile, AL speaking at the monthly Mobile Bay AAF chapter meeting about Social Media. Specifically, I was talking about using Social Media, namely Facebook and Twitter, for businesses. I was expecting a crowd of about 35-40 people, typical of most monthly Ad Fed meetings. We had a great turnout, and approximately [...]

By |June 19th, 2009|Business & Marketing, Social Media, Speaking|Comments Off on Social Media Presentation for Mobile Bay AAF