It might seem silly to think about Christmas in August, but if you are an owner or marketer of an e-commerce business you'd better start thinking about the holiday shopping season now or it'll be too late. Fortunately for us, Retail Email Blog just released the Retail Email Guide to the Holiday Season. Packed with [...]
As I mentioned on my personal blog yesterday, my book Online Marketing Inside Out, co-authored with Shayne Tilley, is now available on SitePoint.com. As an added bonus, they're bundling the book with ProBlogger Darren Rowse's new eBook 31 Days to Build a Better Blog. Order now and you can get Darren's book for FREE (a [...]
That's right! The reason this blog hasn't been updated recently is because I've been slaving away co-authoring The Art & Science of Online Marketing with Shayne Tilley. The book is a complete overview of the entire landscape of online marketing and covers a wide range of topics including: The changing face of online marketing Search [...]
Last week we sent an email newsletter with a coupon code to about 6,000 recipients. The coupon wasn't fully tested, and was not configured to work with the appropriate products. It was several hours until the mistake was found, and naturally most of the traffic from the email had already visited the site. The site [...]
The average conversion rate for e-commerce websites is 2%, which means that the vast majority of customers don't make a purchase.As many as 10-20% of your unique visitors will place an item in their shopping cart, but leave before closing the deal. Below are the main reasons people abandon shopping carts: Unexpected or high shipping [...]