Are you ready for the holiday shopping season? Thanksgiving and Christmas will be here soon, and you better have your site ready now because people are out in force shopping online so they don’t have to get stuck in traffic jams and hectic malls getting last-minute gifts.

Here are a few tips to help you get ready:

  • Make sure your website is error-free.
    There’s nothing worse than getting halfway into the busiest season of the year only to find out that you have an error on your shopping cart pages. Test your entire site for errors, misspellings and inaccuracies.

  • Make sure your website is error-free
    There’s nothing worse than getting halfway into the busiest season of the year only to find out that you have an error on your shopping cart pages. Test your entire site for errors, misspellings and inaccuracies.

  • Review your Pay-Per-Click Campaigns
    Check your Pay-Per-Click campaigns to make sure that you are bidding on all the appropriate terms, and make sure you have conversion tracking setup to test your campaign’s effectiveness.

  • Dust off your email list
    If you haven’t seen an email newsletter lately, now is the time. Make sure you have an opt-im list and start promoting your seasonal specials to your customers and newsletter subscribers.

  • Check your search engine rankings
    Check your ranking in the major search engines. It’s a little late to get a large improvement before the holiday season, but you can make small changes that will have an impact. Even moving up one position can make a big difference in overall sales.

  • Check with your suppliers
    Make sure your suppliers have ample inventory for the holiday season, and place orders to fill in any inventory you are low on now. As December comes closer, many suppliers will begin having shortages and will be shipping slow because of the volume.

  • Update your return and shipping policies
    Let your customers know about your holiday return policy and shipping policy. When is the last day they can order and still have their items for Christmas? What if they need to return after the new year?

  • Update your home page
    Make seasonal changes to your website and home page layouts to show off new colors and specials. Show your customers your holiday spirit.